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Agustín is a great, dedicated, decisive, expeditious and discerning professional. Our experience working with him was more than satisfactory, highly recommended!
Xpectrum is a pioneering online learning platform committed to fostering organizational transformation through accessible, inclusive educational programs that promote diversity and equity.
• The brand identity lacked cohesion, making it challenging to convey Xpectrum’s values of education, accessibility, and inclusion.
• The absence of a clear and comprehensive brand guideline made consistent communication difficult across platforms.
• The website did not effectively reflect Xpectrum’s mission or provide an engaging and user-friendly experience for its audience.
We redefined Xpectrum’s visual identity, creating a professional, inclusive brand that aligns with their values. This included designing a memorable logo, selecting a cohesive color palette, and defining typography that enhances accessibility.
We developed a detailed brandbook outlining Xpectrum’s visual and verbal guidelines to ensure consistent messaging across all channels, supporting their mission of inclusion and accessibility.
We designed a modern, accessible website that highlights Xpectrum’s mission and programs, incorporating adaptive tools to meet the needs of users with disabilities while delivering an intuitive, visually engaging experience.