Arghal

Client Overview

Arghal is a Financial Services company based in Argentina. They specialize in providing financial solutions to businesses and individuals, with a focus on personalized service and financial expertise.

Project Brief

Arghal approached Aquila Design with a request for a comprehensive rebranding and reconstruction of their brand. They wanted their new brand identity to better reflect their core values of trust, expertise, and personalized service. Their goal was to establish a stronger presence in the market and to communicate their commitment to their clients more effectively.

Challenges

1. Outdated Brand Image

Arghal’s existing brand image was outdated and did not accurately convey the company’s values or the quality of their services.

2. Lack of Visual Consistency

The brand lacked visual consistency across various platforms, making it difficult for clients to recognize and trust the brand.

3. Communication of Values

It was essential to ensure that the new branding effectively communicated Arghal’s core values of trust, expertise, and personalized service.

Solution

To address these challenges, I developed a comprehensive rebranding strategy that included:

1. Brand Identity Development

• Created a modern and professional logo that symbolizes trust and expertise.

• Chose a color palette that reflects the financial industry while conveying a sense of reliability and sophistication.

• Designed typography that is clean, modern, and easy to read, enhancing the brand’s professional image.

2. Visual Consistency

• Developed brand guidelines to ensure consistency across all visual elements, including business cards, letterheads, marketing materials, and digital assets.

• Created templates for social media posts, presentations, and other collateral to maintain a cohesive look and feel.

3. Communication Strategy

• Crafted a brand story that highlights Arghal’s commitment to personalized service and financial expertise.

• Developed key messaging and taglines that resonate with the target audience and communicate the brand’s values effectively.