My opinion on Figma Sites: Should You Really Panic About It?

A Wave of Panic: What Happened?

Figma announced their new feature: Figma Sites, a way to design and publish fully functional websites straight from Figma without writing code. The internet immediately exploded, with people saying things like, “This will replace Framer, Webflow, WordPress… we’re all out of work.”

But is that really true?

I wanted to share my thoughts, not just as a designer and developer, but as someone who's identified this kind of panic before. Let’s take a step back and look at this calmly.

We've Heard This Before

Every time a new tool or technology is released, especially something that claims to simplify design or development, people tend to panic. I remember when AI tools started generating design layouts, writing code, or even making videos. The first response was: "DEsiGNerS aRe dOnE. AI will take over everything."

But that didn’t happen. Instead, the designers who adapted to those tools became even more powerful. That’s the mindset I believe we should have with Figma Sites.

Figma Sites Isn’t New, It’s Just New Inside Figma

Let’s be clear: building websites visually without code has existed for a long time. WordPress did it. Wix did it. Squarespace did it. Framer does it now. Figma is simply adding its own version to the mix.

Is it competition? Yes. But I believe this to just positive, if anything will make the other companies ship better and cooler stuff, or even lowering their prices to be picked instead of Figma sites,

The concept isn’t new. What Figma brings to the table is familiarity. it’s already a tool many designers use. So being able to design and publish in one place feels efficient. But it’s not exclusive. You and I can use it just as easily as anyone else.

Why You Shouldn’t Worry

The worry that “Figma Sites will dethrone Framer” is understandable, but largely unfounded. Here’s why:

1. It’s Just One More Tool

We already use multiple tools daily: Illustrator, Photoshop, Figma, Framer… each has its strengths. Adding Figma Sites doesn’t mean throwing the rest away. If it suits a project, use it. If not, don’t. Simple.

2. Competition Makes Tools Better

If Figma Sites is solid, it pushes tools like Framer to improve with better updates, better pricing, better support. This is good for us. Competition creates a healthier, more innovative ecosystem.

3. Most People Won’t Become Developers Overnight

I've hear people claiming that a whole lot of previously just "static designers", will now be able to offer web development services, therefore we will have more competition as developers.

Not everyone who uses Figma wants to build websites, many just want to design. Even among those who might try Figma Sites, few will instantly become experts. They won’t have your experience with responsive design, animations, CMS structure, accessibility, performance.

You still have the advantage.

You Can’t Be Replaced If You Stay Adaptable

The real danger isn’t new tools, it’s refusing to grow with them.

People who resist change are the ones who get left behind. But if you’re open to testing, learning, and adding new tools to your workflow, you won’t just survive, you’ll thrive.

Figma Sites won’t kill Framer. In fact, it may even push Framer to become stronger. I’ve already seen people with beta access talking about big new features coming soon. That’s the kind of ripple effect we should welcome.

Choose the Tool That Works for You

At the end of the day, your clients don’t care whether you use Figma, Framer, Webflow, or even code. They care about the results.

Pick the tool that lets you do your best work. Mix and match. Learn new things. Keep growing. No one wins by limiting themselves to a single tool out of loyalty.

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Let’s stop panicking, start experimenting, and support a healthy ecosystem where tools push each other forward.

If you want to join the conversation or need help exploring Framer, I invite you to our Spanish-speaking Framer community:

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