Parrilleros Doral

Parrilleros Doral is a popular Argentinian grill restaurant located in Doral, Florida, known for serving authentic parrillada and grilled meats. They approached me for a website redesign to refresh their online presence and better showcase their diverse menu, which was not adequately highlighted on their old site.

Client's Reviews

Great work and excellent communication throughout the process. The new website truly reflects the spirit of our restaurant, and our menu is now much easier to navigate for customers. Thanks for the great redesign!

Challenges

Outdated design

Parrilleros Doral’s previous website lacked a modern feel and did not effectively represent the quality of the restaurant’s offerings. The design was dated, and navigation was not intuitive, especially when it came to their extensive menu.

Menu Display Issues

One of the main concerns was that the menu section was cluttered, difficult to update, and not user-friendly. Customers had trouble finding dishes, and the menu didn’t display well on mobile devices.

Lack of SEO Optimization

Their old site was also not optimized for search engines, limiting the restaurant’s visibility in local search results, which is critical for a business reliant on foot traffic and local clientele.

Solution

I began by thoroughly analyzing the site to identify key areas for improvement. The goal was to create a visually appealing, mobile-responsive site that could grow with the business and simplify customer interactions.

1. Design Refresh

 I redesigned the website in WordPress, keeping the overall structure simple but elegant, with a focus on Parrilleros Doral’s Argentinian roots. The new design highlights the restaurant’s warm, authentic atmosphere through high-quality visuals and a more modern, minimalist layout.

2. Menu Update

The biggest overhaul was the menu section. I used WordPress’s powerful content management features to create a more organized, visually appealing menu that’s easy to browse. The menu is now categorized with clear sections, allowing customers to quickly find appetizers, main dishes, and desserts. Each dish is presented with enticing images and descriptions, making it easier for customers to browse and decide what to order.

3. Mobile Responsiveness

I ensured that the menu and the entire site were fully responsive, providing an optimal experience on mobile devices. This change was critical since many customers browse restaurant menus on their phones before deciding where to dine.

4. SEO Improvements

I optimized the site for local SEO, using relevant keywords, adding meta descriptions, and incorporating structured data for the menu. This helps Parrilleros Doral appear more prominently in search results when people look for Argentinian food in Doral.