Xpectrum

Xpectrum is an online platform dedicated to help the community learn about organizational transformation through educational programs that address diversity and inclusion. With a strong focus on accessibility, they offer adaptive tools that ensure all users, including those with reduced mobility or hearing impairments, can fully benefit from our educational resources.

Client's Reviews

Agustín is a great professional—dedicated, resourceful, efficient, and with good judgment. Our experience working with him was more than satisfactory; we highly recommend him!

Challenges

No Brand Concept

Xpectrum was a new born business that had no branding at all, not even a logo. They contacted me to create a powerful Branding that well represented their core values and transmitted their vision.

Website Size

In addition to the business website design they also needed a design for the Online Platform where users can create an account and watch different courses depending on the selected topics of interest. This meant a lot of pages to be designed and to maintain a visual consistency.

Solutions

To address these challenges, I developed a comprehensive branding strategy that included:

1. Brand Identity Development

• Created a modern and professional logo that symbolizes flexibility and inclusion.

• Chose a color palette that reflects the industry while conveying a sense of diversity.

• Designed typography that is clean, modern, and easy to read, enhancing the brand’s professional image.

2. Visual Consistency

• Developed brand guidelines to ensure consistency across all visual elements, including business pages, onboarding, online platform, and digital assets.

• Created templates for social media posts, presentations, and other collateral to maintain a cohesive look and feel.

3. Website Size

• Developed multiple pages keeping in mind accessibility and adaptive tools for all users.