Die Haselmüehle

Die Haselmüehle is a modular construction and tiny house builder based in Walderbach, Germany. Known for their innovative and sustainable designs, they specialize in creating eco-friendly homes with a focus on high-quality craftsmanship. They approached me to design a catalogue that would effectively showcase their modular houses and tiny home options to potential clients.

Client's Reviews

We are very pleased with the professional and creative approach to our catalogue. It beautifully highlights our work and aligns perfectly with our brand vision. Highly recommended!

Challenges

Brand Representation

Die Haselmüehle needed a catalogue that would not only display their product offerings but also communicate the values of sustainability, modern living, and craftsmanship that are at the core of their business. The previous materials lacked cohesiveness in visual identity, making it difficult for potential clients to understand the scope and quality of their work.

Showcasing Modular Designs

Modular construction and tiny houses come with a lot of customizations. The catalogue needed to clearly present the different modular designs and explain the customization options available without overwhelming the reader.

Solution

1. High-Quality Photography and Layout

I worked with their team to curate and enhance existing photos, ensuring that the catalogue showcased the houses in the best possible light. The layout was carefully designed to balance visuals and information, making it easy for potential clients to understand the modular systems and customization options.

2. Creative Concept and Design

I began by developing a cohesive visual theme that reflected Die Haselmüehle’s brand values. Clean, minimalist design elements were used to convey a modern and sustainable approach, while soft colors and natural imagery helped emphasize the eco-friendly nature of their products.