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Mar 5, 2025
Want More Traffic on Your Site? Submit Your Website to Bing!
If you're looking to increase traffic to your website, you've probably focused on optimizing for Google. But did you know that Bing can also drive valuable visitors to your site? While it may not be as dominant as Google, Bing still holds a significant share of search traffic—especially among users on Microsoft Edge, Windows devices, and even voice search assistants like Cortana and Alexa.
Why Submit Your Website to Bing?
Submitting your website to Bing ensures that your pages are indexed and appear in search results, helping you reach a broader audience. Here’s why it’s worth the effort:
More Search Visibility – Your site gets indexed by another major search engine, increasing chances of organic traffic.
Less Competition – Many businesses overlook Bing, meaning you have a better opportunity to rank higher with less SEO competition.
Additional Backlinks – If your site appears on Bing, it may also be picked up by other smaller search engines that pull data from Bing.
How to Submit Your Website to Bing
Bing makes it easy to get your website indexed through Bing Webmaster Tools. Follow these steps to submit your site:
1. Sign Up for Bing Webmaster Tools
Go to Bing Webmaster Tools and sign in using your Microsoft, Google, or Facebook account.
2. Add Your Website
Once logged in, click “Add a Site” and enter your website’s URL.
3. Verify Ownership
Bing needs to confirm that you own the site. You can verify ownership using one of these methods:
HTML Meta Tag – Add a provided meta tag to your website’s
<head>
section.XML File Upload – Download and upload a verification file to your site’s root directory.
DNS Record – Add a DNS record through your domain registrar.
4. Submit Your Sitemap
A sitemap helps Bing understand your site structure and index it faster. If you don’t have one, you can create it using tools like XML-Sitemaps or check if your CMS (like Framer, WordPress, or Webflow) generates one automatically.
To submit your sitemap, go to “Sitemaps” in Bing Webmaster Tools, enter your sitemap URL (e.g., https://yourwebsite.com/sitemap.xml
), and click Submit.
5. Optimize Your Website for Bing SEO
Bing has slightly different ranking factors compared to Google. To perform well on Bing:
Focus on exact match keywords (Bing relies more on precise keyword usage).
Use clear and structured content with proper heading tags (
H1
,H2
, etc.).Build high-quality backlinks from reputable websites.
Ensure mobile-friendliness and fast loading speeds.
Final Thoughts
Submitting your site to Bing is a quick, easy way to boost your search engine visibility and attract more traffic. Since it takes only a few minutes to set up, there’s no reason to ignore this opportunity.
Want even more traffic? Make sure your site is optimized for conversions with a clean, professional design. If you need help, Aquila Design is here to create stunning websites that stand out. Contact us today!